What's Hip in Food This Summer? What's Hip in Food This Summer? For me, ice cream is Hip in Food This Summer! Eat anytime, store ahead, get creative with it, or then just DIG IN! It's a fun contest, a simple one that spoils you too as you get vouchers to order the food you blog about! More information here, and the rules here. Hurry because the contest is limited to the first 40 participants.