Blog Event / Product Review | Foodathon … and the Philips AirFryer. A ‘crisp’ idea!

“If we’re not willing to settle for junk living, we certainly shouldn’t settle for junk food.”
Sally Edwards

Philips Foodathon“Has it come? Is it here yet? When can we have the 80% less fat French fries Mama?“…questions that the teen shot at me faster than I could answer but all well worth it! The ‘it’ in question was the Philips AirFryer I was lucky to win at a recent food event called Foodathon in the NCR, North India.

Philips AirfryerWhen sketchy event details started making the rounds on FB, we giddily thought it was going to be an ‘eat till you drop‘ event, a food marathon of sorts! Such a happy feeling. The suspense finally ended with the formal invite…

FOODATHON is a platform that will host the city’s online food influencers and connect them relevant brands. The event would see multiple angles of food represented in the form of food and lifestyle bloggers, F&B brands, photographers and experts. The primary sponsor for the first FOODATHON is Philips, and hence the event is being called the Philips FOODATHON. Our other sponsors include The [V] Spot Café and Dunkin Donuts.

Philips FoodathonThe event itself was packed with food related stuff. I got in late {post lunch} so missed the Philips AirFryer demo. I really wanted to experience it in ‘action’ as I had missed the launch which was held this summer as I was off to Goa!

Hemant SudThere was a interesting talk on food photography by ace photographer Hemant Sud who  talked us through the different genres of photography,  limitations of the camera, common issues that crop up from time to time related to shooting food, and commercial food photography.

Darren ConoleThere was also a plating / food presentation by Executive Chef Darren Conole at the Shagrila, New Delhi. I’ve met him a few times, most recently at the MasterChef breakfast meet. He has a great sense of humour and is a good orator like Hemant Sud. Together, they kept us in splits! Darren did a  small demonstration on old school or classic food plating which is the way we grew up looking at food …. flat across a plate, almost ‘scattered‘,  ‘relaxed‘ and quite nostalgic!

Styles of food plating contemporary vs classic old schoolObviously loads has changed since we grew up. The contemporary style of plating {the plating I did on the left above} is more dramatic, vibrant and ‘built upwards’ as opposed to plated horizontally. The comparison was refreshing. Points to consider while plating – the choice of platter, colours and layering of food, focal point and importantly garnishes. I enjoyed the talk, though spent a lot of time giggling with the girls!Philips Foodathon The demo was followed by a short crisp talk by Sid Khullar about blogging, the connect, the learning curve and making money from blogging. He conducted a quiz, where some of us who answered correctly were asked to participate in a contemporary food plating contest. I was picked one of two winners.

FoodathonThe concept of  a Foodathon is good though I’m not too sure that the location sponsor V Spot Cafe was geared up for an event of the scale, or if it was the best location. On our way out we were handed boxes of Dunkin Donuts Diwali Special boxes, tees from Philips Foodathon and colourful coffee mugs from V Cafe.

Dunkin Donuts Diwali Giftin PackThe donuts created to herald Diwali, the Indian festival of lights, are quite a nice idea. The garnish and  flavours match traditional flavours like cardamon, pistachio  saffron etc, the colours vibrant & festive. The son dived into the box … “Mmm NICE! Just like the ones we had in Sydney!”

Philips AirfryerWhen the AirFryer arrived I wasn’t prepared for the size and ergonomic design. It took my breath away. How pretty and how simply put together! We used it … LOTS! First out French Fries…that’s the ‘signature dish’ that the fryer is well known for and one that uses 80% less oil. It’s true. 2-3 large potatoes, 1 tbsp oil and seasoning is all it takes to deliver this deliciousness.

French fries Philips AirfryerThen the super excited lad marched me to make crumb fried chicken and potato crisps, both winners! How crisp can crisp be? Outstanding stuff, minimum oil, minimum fuss and easy clean up! The fryer was now on a roll. Philips Airfryer Next morning saw French Toast {which did get a little caught on the grill} but I’m learning as I go, then for lunch paneer tikka, and the left over marinade went over baby potatoes!

Philips Airfryer New Baby Potatoes & Paneer TikkaDessert was chocolate lava cake. Cake because Sangeeta mentioned in her post that at the demo they said that the AirFryer bakes too. I HAD to have a go. Followed the recipe from the AirFryer cookbook but used whole wheat instead of plain flour. The cakes was slightly on the sweeter side yet had wonderful texture. Gooey, chocolaty and warm, these were done in 4 minutes flat! {The paneer tikka took longer than the book said. The recipes for both the baby potatoes & cottage cheese was my own}.

Philips Airfryer Whole Wheat Choc Lava CakeThe fryer is quite exciting. I believe it can do loads of veggies too. The only negative is the small size therefore limiting the amount you can cook at a go, so for parties etc it can mean waiting between lots.

Philips AirFryerOtherwise it’s simple to operate, has an alarm which is a great built in feature, is kid friendly, really easy to clean up, designed beautifully with smooth knobs and the mesh ‘drawer’, and a retractable wire {like the Thermomix}. The AirFryer and Thermomix are ‘counter cousins’ in my kitchen now, black & white, sitting side by side!AirFryer that bakesI got even more adventurous yesterday and baked a cake in the AirFryer! I believe that the AirFryer comes with it’s own special cake tin. Mine didn’t but I found a tin that fit. The cake post is up next, so please stay tuned. Yes, it’s a Fryer that bakes cakes too … and it’s darned good! Good for people on diets or restricted diets, good for kids and a good lifestyle kitchen appliance in general!

{Disclaimer: I have not been paid anything for this review, nor have the sponsors asked me to write a review on the appliance. All views are my own.}

Don’t miss a post
Also find me on The Rabid Baker, The Times of India


  • 4 years ago

    Hi Deeba

    Thanks for the awsome post [as always] It great to see so many exciting things happening in India!


    PS love your cute dotted napikins!

    • 4 years ago

      Hi Aban, are you from here? I can see loads of Parsi recipes on your blog. 🙂

  • 4 years ago

    Hi Deepa, thanx for the post…it was very helpful. 🙂

  • thasni
    4 years ago

    Dear deeba
    Am in love with ur blog…ur simply superb…
    Ur recipes,photographs,descriptions….o man ur an inspiration.
    Ma wishes to u and ur supporting family…..
    Ur tempting me to buy air fryer n thermomix….but i hav already got ma kitchenaid standmix….so l giv a go 4 air fryer…
    good job deebz….tc

    • 4 years ago

      Thasni, thank you for your sweet words. Really made my day. You have a KA! Woot!! Do you enjoy baking? Lovely to meet you!

  • Deeba,
    Ur brilliant…I mean a cake in a fryer .. awesome, this is a Diwali git from me to me 🙂
    Am why wouldn’t anyone not like to eat french fried with 80% less oil , Philips has done a great job.
    Congrats on winning the air fryer btw. 🙂

  • 4 years ago

    Loved the post Deeba and such an awesome gadget you won! Loved all the dishes you prepared and the cake, now only you would think of that:)

  • Ok, i know I was expecting a post on the fryer but Deeba, I didnt expect a gorgeous cake to come out from it! What, from THat fryer? obviously I didnt make full use of mine then.your dishes look simply great!

  • 4 years ago

    Wow, this seems to be a great appliance and a must-have!! Thanks for the great review

  • Sonali
    4 years ago

    Hi Deeba,
    Always manage to floor everyone with your amazing pics, presentation; the list goes on…Your kitchen looks amazing….I would love to see more of it…you think a few pics of the post renovated kitchen is possible?

  • 4 years ago

    Delicious post as always! Your blog always makes me hungry.

  • 1 year ago

    I own a Philips AirFryer and use it often to enjoy French Fries, Fried Plantains, Chicken Wings, Chicken Fried Steak, Homemade Sweet Potato Tater Tots, you name it! IT’S AMAZING! Everybody should have one! Just saying…

  • 8 months ago

    Thanks for sharing this nice post. Like your all recipes. I have also used air fryers and I really love to cook with air fryers.

  • 5 months ago

    Philips air fryers are indeed the best air fryers. They are necessary for a healthy living.

  • I love, it’s all good! I have a AirFryer and do not know what I’d do without her!

  • 4 months ago

    I have one and love it!

Leave A Comment

Related Posts